It’s not magic
We all admire and envy those individuals that have it: the ability to walk into a room and captivate the attention of everyone. Imagine how much easier your life and your work would be if you had that natural quality. Everyone would want to be around you, would hang on every word that comes out of your mouth, and would want to do what you want.
In The Charisma Myth, Olivia Fox Cabane makes a convincing argument that you can have that ability, because charisma is the product of a certain mindset and behaviors that are trainable. In short, if you read this book, and practice and apply its techniques, you too can be the lightbulb instead of one of the moths.
When you come across a book like this, you may be reminded of the old ads in comic books when you were a kid, that promised to turn you from a 98-pound weakling into a musclebound stud who ruled the beach and got all the girls. The reality is that you can make the change—just don’t expect it to happen overnight or without a lot of hard work. You have to work at the exercises even when they get hard.
