Want to be influential? Make it worthwhile for people to listen to you, by improving their return on time and effort. Because their time is precious and thinking is hard work, they will treasure those who give them what they need to hear with a minimal investment. If it’s too difficult or too long, they will tune out. It takes discipline and effort on your part, but put in the time and effort so that they don’t have to, and it will pay off big in the long run. More wins lead to greater influence which leads to more wins.