Content Is King
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If you want to learn how to manipulate others into doing things that aren’t in their best interests, or sell a faulty argument, you’ve come to the wrong place.
You may have heard the saying: “Sell the sizzle, not the steak.” It’s not a bad approach, but you’d better make sure the steak is good quality. Any persuasive attempt is like a chef putting together a meal: Flavoring and presentation are important, but your ingredients must be healthy (true), fresh (new information or insight), and nutritious (useful).
I am definitely not against using emotion to help you sell your ideas, but remember that often decisions are made some time after your meeting; while the emotion may wear off, the logic and hard facts remain true. Especially persuasive is deep content, which withstands drill-down questioning.
Five ways to ensure your content remains king:
- Be absolutely sure of your facts, even the “minor” ones
- Really learn the material, so you display effortless command of the facts
- “Get your hands dirty” by going to the scene to see for yourself
- Don’t get out in front of your facts
- Separate opinion from fact
Links and resources:
Content Is Still King- Long Live the King
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