Lean Bite #4: Outside-in Thinking is Not about the Golden Rule
The Golden Rule is easy to figure out because you only have to know yourself. Outside-in thinking is not as simple as asking yourself what you would do if you were in the other’s place; you have to ask yourself what they would do. It requires the Platinum Rule: do unto others as they would be done unto. Faced with a choice of chocolate pie or pumpkin, I would go chocolate, but if my guest wants key lime, that’s what I will give them. Beyond seeing how they see, online outside-in thinking requires thinking how they think—and that takes work.
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