We Need Lean Communication More than Ever

It’s finally here! My latest book,  Lean Communication: Talk Less, Say More.

If I could sum up my book in seven words it would be: communication should be helpful, brief, and clear.

It sounds obvious, but it’s hard to do, which is why I’ve spent the past five years learning, teaching and refining the principles of lean communication.

Lean communication is a mindset and set of principles and practices to apply lean thinking to become a better thinker and communicator. In the manufacturing world, lean thinking has produced exceptional improvements in productivity and customer value. Manufacturing is a process that takes in raw materials, applies work to them, and produces something a customer values. This single-minded focus on creating more value with less waste carries many lessons that also apply directly to communication, which is a process that takes in information, applies thinking to them, and produces a message a listener values.

The result: ten powerful keys to ensure that you consistently communicate useful information, briefly and clearly.

In a world filled with vast amounts of noise and distraction, the only way to gain and sustain attention is to communicate more value with less waste. In short, you need Lean Communication.

Do yourself a big favor and get a copy of Lean Communication: Talk Less, Say More.

Do yourself an even bigger favor and buy copies for the people who speak to you most.