Four Sales Skills Books that Every B2B Sales Professional Should Read
If you work for a company that provides effective sales training, congratulations. That’s a great start.
But, although this may sound strange coming from someone who delivers sales training for a living, if you’re relying only on others for your sales education, you will never be exceptional.
You need to take charge of your own sales education. You need to read, and really study and apply the lessons contained in some of the great sales books out there. There are so many to choose from, and even I have only read a fraction of them, so I’m going to write a series of posts recommending my favorites.
In the video attached to this post, I introduce four books about face to face selling skills that every sales professional should read. I’ve previously written about each book in detail, and you can see the links to those posts below:
The Only Sales Guide You’ll Ever Need, by Anthony Iannarino
New Sales. Simplified., by Mike Weinberg
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