How To Present Technical Information Effectively

Sep 20,2010 / Expression, Presentations

They say an expert is someone who learns more and more about less and less until finally he knows everything …

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Book Recommendation: Just Listen

Sep 16,2010 / Book reviews, Persuasive communication

Just Listen by Mark Goulston is one of the few books I’ve read more than once (three times so far, …

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Who Cares? Selling to the Problem Owners

Sep 15,2010 / Sales, Uncategorized

So, if you want to be consistently successful in selling value and avoiding price objections, you must talk to the problem owners. When you’ve talked to the problem owners, there are only two people who can see the entire elephant: the highest ranking problem owner—and you.

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7 Ways to Be Better-Liked

Sep 13,2010 / Persuasive communication

Grandma used to say,  “You catch more flies with honey than with vinegar.” We are much more willing to do …

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Clueless: How I Stumbled Onto the Secret of Selling

Sep 10,2010 / Sales, Uncategorized

I didn’t start my career wanting to be a salesperson, or to be in the business of persuasion at all. …

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