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Book Recommendation: Confessions of A Public Speaker by Scott Berkun

Aug 31,2010 / Book reviews, Presentations

I resisted buying Confessions of A Public Speaker because I know how unglamorous the life of a speaker can be, and …

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There Is No Such Thing As a Commodity

Aug 29,2010 / Sales

There is no such thing as a commodity. Whenever I make this statement in a classroom, it’s usually good for …

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Political “Persuasion”

Aug 25,2010 / Persuasive communication

Election season is upon us, so our mailboxes are filled with persuasion attempts. While it’s tempting to just throw them …

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Price Objections: What to Do Before You Sharpen Your Pencil

Aug 18,2010 / Sales

Their message to the buyer should be: “Instead of asking why my price is higher, ask yourself why their price is lower.”

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Why Should You Read Practical Eloquence?

Aug 12,2010 / Uncategorized

Maybe you shouldn’t. You’ve got a lot of demands on your attention, so you should get a return from taking …

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Book Recommendation: The Referral Engine

Aug 12,2010 / Book reviews

There are a lot of reasons to recommend a book, but The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch, has given me one of the best: reading it will make you money. It’s my first book recommendation on Practical Eloquence because of what it did for me:

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