There Is No Such Thing As a Commodity

Aug 29,2010 / Sales

There is no such thing as a commodity. Whenever I make this statement in a classroom, it’s usually good for …

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Political “Persuasion”

Aug 25,2010 / Persuasive communication

Election season is upon us, so our mailboxes are filled with persuasion attempts. While it’s tempting to just throw them …

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Price Objections: What to Do Before You Sharpen Your Pencil

Aug 18,2010 / Sales

Their message to the buyer should be: “Instead of asking why my price is higher, ask yourself why their price is lower.”

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Why Should You Read Practical Eloquence?

Aug 12,2010 / Uncategorized

Maybe you shouldn’t. You’ve got a lot of demands on your attention, so you should get a return from taking …

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Book Recommendation: The Referral Engine

Aug 12,2010 / Book reviews

There are a lot of reasons to recommend a book, but The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch, has given me one of the best: reading it will make you money. It’s my first book recommendation on Practical Eloquence because of what it did for me:

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On Brevity

Aug 10,2010 / Expression, Presentations

Brevity is one of the most critical attributes of practical eloquence, because you’re dealing with ever-shrinking attention spans and the discipline of distilling your message to its essence will greatly clarify your thinking.

Here’s one of the best examples of brief eloquence that I’ve come across.

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