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Why Should You Read Practical Eloquence?

Aug 12,2010 / Uncategorized

Maybe you shouldn’t. You’ve got a lot of demands on your attention, so you should get a return from taking …

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Book Recommendation: The Referral Engine

Aug 12,2010 / Book reviews

There are a lot of reasons to recommend a book, but The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch, has given me one of the best: reading it will make you money. It’s my first book recommendation on Practical Eloquence because of what it did for me:

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On Brevity

Aug 10,2010 / Expression, Presentations

Brevity is one of the most critical attributes of practical eloquence, because you’re dealing with ever-shrinking attention spans and the discipline of distilling your message to its essence will greatly clarify your thinking.

Here’s one of the best examples of brief eloquence that I’ve come across.

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Plain Speaking: How Warren Buffett Does It

Aug 10,2010 / Expression

Reading annual reports can be a lot like taking an Ambien on a long flight after a few glasses of wine: if it doesn’t put you to sleep it will definitely befuddle you. That’s why it is so refreshing to read Warren Buffett’s yearly letters. His tremendous knack for candidness, plain speaking, vividness and audience focus is refreshing and instructive.

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Your Leadership Moment

Aug 10,2010 / Presentations

Sometimes a lifetime of achievement can be decisively affected by your performance during several crucial minutes.

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