If you want to learn how to write prospecting emails that work, one of the easiest ways is to pay attention to those that are sent to you. In some cases, one will pique your interest, and you can analyze it to see what worked.
In the huge majority of cases,however, the best way to learn from them is to figure out what not to do. An email I received this morning is a case in point.
Ironically, it’s from a company that purports to improve my marketing and help my company “GET NOTICED!”
“My company (deleted) specializes in getting attention for our clients. Clients like, Google, ESPN, Intel, Intuit, Discovery Channel, etc., but our services and solutions work for any size company.”
There are four things right off the top of my head that I can find wrong with this message:
Attention marketers: anything you send to me may be used in my blog for teaching purposes—usually as a cautionary example of what not to do. I may even start leaving in your names, just so you can GET NOTICED!