Maybe you shouldn’t. You’ve got a lot of demands on your attention, so you should get a return from taking a little time out of your life to read what I write. Everyone has different reasons for doing things, but here are a few that might work for you:
If you’re already a leader:
If you’re not yet in a position of authority:
If you’re in sales:
In your personal life:
OK, so what makes this blog different?
Practical Eloquence is comprehensive. There are already a lot of excellent blogs that cover presentation skills, sales, and interpersonal communication, but we cover a wide range of topics dealing with persuasive communications in one spot, including:
Besides making it more efficient, the cross-pollination of ideas from these different fields will make for greater effectiveness. For example, I believe teachers and salespeople can profit from each others’ experiences, and social psychologists and speakers each work in laboratories that yield useful lessons.
Second, my blog will be solidly grounded in research and evidence. I respect the scientific method; at the same time I hope my thirty-plus years of sales experience and twenty years teaching and studying in the persuasive communications field provide a useful filter and reality check for ideas that work well in the lab but might not apply in real life, but you shouldn’t just take my word for it. The study of persuasion has been around for over 2,000 years, but recent work in neuropsychology and behavioral economics is beginning to provide fascinating insights that are proving useful in the field as well, and in some cases showing where “conventional wisdom” is just plain wrong.
Why Am I Writing This Blog?
For entirely selfish reasons, of course. There are three:
First is the blatantly commercial reason. Assuming people like to read it, it’s a great way to stay “top of mind” with people I’ve worked with in the past and to meet new people who may consider engaging my services for training or coaching.
Second, it will make me a better trainer and coach. The amount of reading required and the discipline of putting my thoughts down in writing helps me sharpen my ideas and their expression. I’m also hoping to learn a lot from your comments about my posts.
Finally, I occasionally hear from former students about a positive difference I’ve made in their lives or their careers, and I can feed emotionally off every one of those for at least a few days. I’m hoping that some of the ideas will make a difference to you, dear reader, and that you might deign to let me know once in a while.